Plain guides to websites, apps, CRMs, WhatsApp and ONDC, with prices and sources, for owners deciding what to build.
16 posts, newest first
A restaurant joins ONDC through a seller app such as magicpin, with an FSSAI licence, GST or PAN, a bank account and a menu. Seller apps set their own per-order fees and most don't publish them. Here is what ONDC, magicpin, uEngage and Zomato do publish, with dates, and who should bother now.
Getting found,
The yearly bills and the yearly work behind a small business website in India, with a worked example for a 5-page Navi Mumbai site.
Websites,
What a custom CRM costs to build in India in 2026, a three-year comparison with Zoho CRM for 10 users, and when not to build one.
Apps and software,
Meta's per-message WhatsApp rates for India, what changed on 1 October 2026, and a worked monthly bill for a clinic sending reminders.
WhatsApp and AI,
What a SaaS MVP costs and how long it takes to build in India, from validation to the first paying users.
Apps and software,
A three-year rupee comparison of a subscription and a custom build for a small business, and how to decide between them.
Apps and software,
How a small Navi Mumbai team can tell whether Zoho CRM is enough or it needs a custom CRM, with a two-week test to decide.
Apps and software,
What an Android or iOS app costs and how long it takes to build in India, stage by stage.
Apps and software,
A phone test and a fix list for small business websites, from tap-to-call and map links to contrast, tap sizes and forms that reach you.
Websites,
How to connect Instagram, WhatsApp and your website so every enquiry lands in one WhatsApp inbox, tagged with its source.
Getting found,
India's phone share of web traffic from StatCounter and TRAI, what Google indexes, and the layout decisions that change when you design for the phone first.
Websites,
Builder plan prices against a custom-built site over three years, who can move their site later, and a WordPress versus custom comparison.
Websites,
A pre-launch SEO checklist for local business sites: crawling, page titles, Core Web Vitals with INP, LocalBusiness schema, Google Business Profile and Search Console.
Getting found,
When to pick WordPress, Shopify, Next.js or Laravel for a small business, with what KodeThat builds on and why.
Apps and software,
The few web changes that should shape a small business website in late 2026, with sources, and the trends you can skip.
Websites,
How a Navi Mumbai business gets onto Google's map and turns searches into WhatsApp enquiries, step by step.
Getting found,
