Make your review link
Get the link from your Business Profile
If you manage your business on Google, Google already gives you a review link and QR code. Its help page lists these steps:
- Open your Business Profile at business.google.com.
- Select Read reviews, then Get more reviews.
- Select the copy icon to copy the link, and paste it in the box above.
Google says the review QR code can only be made in a browser on a computer, not on a phone. Our tool makes the QR code from the link on any device.
How to find your Place ID
A Place ID is the code Google uses for one place on the map. Use this route when you cannot get into the Business Profile.
- Open Google's Place ID Finder.
- Type your business name in the search box on the map and pick it from the list.
- Copy the Place ID it shows. Most business IDs start with ChIJ.
- Paste it in the box above.
If your business does not show up in the finder, use the Business Profile link instead.
Asking for reviews the right way
Google's Maps content policy treats incentivised or biased reviews as rating manipulation, and removes them from Maps. It does not allow businesses to:
- Offer payment, discounts, or free goods or services in exchange for posting any review.
- "Discourage or prohibit negative reviews, or selectively solicit positive reviews from customers".
So send the same message to every customer, happy or not, and do not ask for five stars. Our messages ask people to share their experience and nothing more.
Google's own tips suggest putting the link on receipts, in thank-you emails, at the end of a chat, and on a printed QR code in your shop. Reply to the reviews you get, good and bad. Google says replies show customers you value their feedback.
Reviews are one part of showing up on Maps. Google lists how well your profile matches a search, how far you are from the person searching, and how well known you are, which includes how many reviews you have. If you want help with the rest, see our local SEO work.
Questions
Is this Google review link generator free?
Yes. There is no sign-up and no limit. The link, QR code and message are made in your browser, and we never see your Place ID or link.
Should I use the Place ID or my Business Profile link?
Use the Business Profile link if you can manage the profile, because it is the link Google gives you for this. The Place ID link (search.google.com/local/writereview) works today, but Google does not document it, so it could change. Use it when you cannot get into the profile.
Can the link stop working?
Google says Place IDs can change over time, and an ID can stop working if a business closes or moves. Test your link before you print a new batch of cards, and again every few months.
Do customers need a Google account?
Yes. Google says customers must be signed in to a Google Account to leave a review. If they are not, the link asks them to sign in first.
Can I give a discount to customers who leave a review?
No. Google's Maps content policy does not allow businesses to offer payment, discounts, or free goods or services in exchange for a review. Reviews posted because of an incentive are removed.
Do more reviews help me show up on Google Maps?
Google says more reviews and positive ratings can help a business's local ranking, along with how well the profile matches the search and how far the business is from the person searching.